SYNC Design & Innovation in SITE 2026 — 26 June 2026 — Paragon Hall

In a world with no clear right answers, what matters most is not finding the answer itself—but having the ability to ask the right questions. This is the true essence of design thinking and the design mindset.

As Asia’s first Design & Innovation Festival, SYNC brings together visionary designers who transcend traditional boundaries and forward-thinking business leaders who have embedded design at the heart of their organizations. Together, they share the philosophies, strategies, and practices shaping the future of innovation.

SYNC will take place on June 26 in the midst of SITE 2026 (June 25-27, Paragon Hall, 5th Floor, Siam Paragon Bangkok), one of Asia’s largest innovation festivals organized by the National Innovation Agency (NIA) of Thailand.

Set in the vibrant city of Bangkok, this unique gathering welcomes business leaders, government officials, educators, and designers from across the region—creating a rare platform where Japan’s design excellence meets Asia’s cultural diversity and business dynamism.

This is more than an event.
It is where perspectives shift, ideas connect, and new possibilities emerge.

Design goes far beyond aesthetics—it shapes experiences, drives strategy, and transforms the way organizations think and grow.
As AI becomes the new standard, the value of a strong design mindset will only become more critical across business, leadership, and innovation.

At SYNC, carefully curated sessions will feature influential designers and business leaders from diverse industries, offering insights that challenge convention and inspire action.
Beyond the traditional business conference format, SYNC also features a live music stage—because true innovation is born not only from logic, but from moments that move people emotionally and spark genuine human connection.

Join us in Bangkok on June 26 and experience where design, business, and innovation come together.